I help ambitious professionals who want to progress in their career but feel blocked or limited.


    I support career-changers who want to discover a career they love, and live more authentically aligned with their values, leading happier and more fulfilling lives.



    I work with established leaders who want to move past just goal achievement, and understand what is required of their leadership in times of uncertainty and complexity.


    I support new leaders who wants to inspire teams, develop self-efficacy and high impact presence.






    My Coaching Approach

    I believe people are multidimensional and complex and use a variety of coaching models and tools to work with my clients in order to assist effective exploration and deeper understanding; I never put people into boxes. I believe that a person's Career is a unique facet of their life and identity and I love helping people tell their story.

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    My coaching style is holistic and challenging, empathetic and warm yet focused.

    As a Career & Executive Coach, I will work collaboratively with you to provide a safe, confidential and non-judgemental space for you to think deeply and express yourself freely. I act as a sounding board to reflect back your thinking, gently challenging and unpacking assumptions. I can help you gain insight into what drives you and any unhelpful patterns of behaviour which may be holding you back.

    I will help you think differently about your situation to better serve yourself, expand your possibilities, act more effectively and design the future you want.


    I will open up a deeper conversation and connection to help you peel away the layers, crafting a story around what has led you to where you are today, and how you can align yourself with what you want to be part of in the future.

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    You are the architect and the author of your story- no one else.


    You may not know exactly what you want to achieve at the start, but goals can emerge organically in the coaching work. This involves getting you to look at things from different and unexpected perspectives - I coach indoors, and outdoors in Nature. Fear and assumptions can keep you tethered to a comfort zone and stop you exploring new opportunities and generating new ideas.Any tools or techniques I may use are designed to get you to think in new and different ways.



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    Inviting Nature into the Coaching Experience

    I coach indoors, but I may also offer clients an invitation to experience coaching outdoors.

    There is a wealth of scientific research underpinning the positive benefits and impact of being outdoors in Nature. It reduces stress and cognitive overload, is a catalyst for more creative and divergent thinking, improves mental, emotional and physical well-being. Diverse environments and landscapes boost new ways of thinking and provide new experiences.


    Coaching in Nature is always based on client preferences, comfort levels and contracting. It is an invitation to walk or sit together outdoors in Nature, or to be together virtually outside in Nature in separate geographic locations. It can include bringing Nature indoors working with Natural objects, using the Nature you can see through a window, a solitary intention walk where you walk and sit in Nature carrying a question you want insight into. It can involve being outside in green and blue urban spaces, or more especially, being out in more open landscapes, seascapes and soundscapes.


    However you invite nature into the coaching experience, reconnecting with Nature is a powerful way to get out of your head and drop into your body, reconnecting with yourself psychologically, somatically and emotionally so that any decisions or insights you make are more integrative, systemic and holistic.


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  • My Coaching Credentials

    Experienced Coach Member of the International Coach Federation (ICF) whose code of Ethics I follow.

    Qualified Coach in the theory, models and practice of coaching.

    Postgraduate Certificate in Coaching

    MSc in Coaching Psychology

    Certified Business Coaching Psychologist CBCP

    Member of the Association of Business Psychologists ABP

    Emergenetics Certified Associate

    British Psychological Society Register of Qualifications in Test Use (RQTU) .

    Affiliate member of British Psychological Society Division of Coaching Psychology

    Head of Community- The Coaching Pod


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    Anna Gordon

    Career & Executive Coach

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    Certified Business Coaching Psychologist

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    Experienced ACC Member of the International Coach Federation (ICF) whose code of Ethics I follow

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    Developed through years of psychometric research, the Emergenetics Profile uniquely measures how people think and behave. With this knowledge, you and your team can develop strategies to improve communication, productivity and performance.

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    Head of Community -The Coaching Pod

  • Why Coaching?

    Life today can leave many people feeling “stuck”, unsatisfied and unsure about what they really want or how to achieve it.

    Are you looking for clarity in your life and your career?

    If nothing were an obstacle, what results would you like to create within the next 2, 3 or 6 months?


    Working with a career and executive coach can help you.

    I can work with you to help you:

    • Be creative and inspired in your thinking

    • Understand what is required of your Leadership in the context of uncertainty and complexity

    • Work out what you authentically want and what you need to do first so you do not feel overwhelmed

    • Identify and then refine realistic options and professional goals

    • Help put together SMART Goals and an action plan to help you succeed

    I help my clients reassess their career and leadership choices so that they can discover their unique path to career freedom and achieve an inspired and authentic professional life.


    "Simply put, Coaching is where you work with someone to connect with yourself, redesign your environment and your life, and then take action to implement it!"

    - Emma-Louise Elsey



  • If you could write a new story, what would it be?


    “If you limit your choice only to what seems possible or reasonable, you disconnect yourself from what you truly want, and all that is left is a compromise.”
    ― Robert Fritz,



































  • My Mission

    I am on a mission to walk alongside you and help you experience the freedom to be yourself, have the career you long for and develop as an authentic, successful leader.

    What is holding you back from finding a job or career that energises you, lets you work to your strengths, feeds your passion and aligns with your values?


    Do you feel that you lack a sense of congruence?

    Are you perhaps living the life that someone else wants you to live? Are you feeling unfulfilled, inauthentic and "stuck"?

    When you feel "stuck", it is so easy to say, I'll do something about it tomorrow or another day. The Power is in the Now- what we do now in the present moment is what matters.


    Who do you want to be as a leader?

    As a leader in today's VUCA economy, how you show up is subject to intense scrutiny. The Pandemic is proving to be a test not only of your leadership but also of your self-leadership; how well you know yourself, your strengths, your values. How self-aware you are and how you pace yourself will impact how you respond to challenges and the quality of your decision making.​


    I became a coach because I realised that I had a passion and skill for helping people understand themselves and have always loved helping people succeed. It is incredibly fulfilling to walk along side my clients and support them through my coaching and creativity in their powerful and transformational experiences.


    I have helped many hundreds of different people at all stages of their careers; from university graduates to career changers and those in leadership roles, helping them make sense of their lived experience be their best professional self and get an authentic understanding of who they are.


    “There is no agony like bearing an untold story inside of you.” — Maya Angelou


    So what is your story?

    Many people don't stop and give themselves permission to pause and reflect on what is truly important to them, on where they really want to be. Life happens; they fall into careers or careers fall onto them. They typically end up feeling stuck, dissatisfied and fake. Covid-19 has changed that dynamic and made us all pause and take stock.


    As your coach, I will help you on your personal journey; challenging your thinking and assumptions opening up new perspectives for you, helping you connect the dots of your personal and authentic career narrative. The coaching work we will do together will help you to identify and develop the skills you need, find your own solutions and take ownership of your decisions moving forward to achieve your goals.


    What do your personality, dreams and hopes say about you?



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    As a Leader, do you want to:

    • Move past goal achievement to working with uncertainty and complexity?
    • Explore relationships and connections that influence your organisation?
    • Discover how you are influenced by the systems and people who surround you?
    • Do you want to develop as a Leader that contributes and inspires teams?
    • Are you looking for insight in working with challenging relationships?
    • Do you want to boost your Emotional Intelligence?
    • Do you want honesty, trust and to be challenged in your thinking?


    • Build Your Career Capital


      • Do you want to  build an authentic Personal Brand that raises your professional visibility?
      • Are you hoping to discover a career that meshes with your Values and sense of Purpose?
      • Are  you a graduate just starting out?
      • Do you want to supercharge your CV & Interview confidence?

    • Coaching Services

      Currently via Zoom, Skype & Telephone 

      (Bespoke Personal Development Workshops also available)  

      What challenges are you facing right now?

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      Psychometric Tests


      Certified Emergenetics Associate

      NEO-PI-3 Personality Inventory


      If you could learn more about yourself, wouldn’t you want to do that?

      Personality profiling can help you discover your typical ways of behaving, thinking, feeling or perceiving and help you address issues regarding communication, decision making, problem solving and influencing.



      Emergenetics Profile

      Developed through years of psychometric research, the Emergenetics Profile uniquely measures how people think and behave. With this knowledge, you and your team can develop strategies to improve communication, productivity and performance.


      Emergenetics workshops

      • Why an Emergenetics workshop?

      • Interactive and high energy

      • Delivered by certified and experienced Emergenetics practioner

      • Underpinned by the unique Emergenetics approach to thinking and behaviour

      • Focuses on delivering practical actions to meet objectives

      • Flexible Delivery and blended learning options

      • Provides effective development for teams as well as individuals.

      Emergenetics Team Workshops:

      Meeting of the MInds

      Introductory workshop that your teams and cohorts attend to understand Emergenetics, receive their personal profile and practice applying their learning. The outcomes include individual and team action plans to immediately improve performance.


      Power of WE:

      Building on Emergenetics principles, the Power of WE workshops further drive performance by equipping your teams to leverage their strengths in key business activities. These workshops typically run for approximately two hours and apply Emergenetic concepts to specific business challenges, such as fostering innovation, building trust and managing change.



      The NEO-PI-3, the latest edition of the gold-standard questionnaire measure of the Five Factor Model (FFM), provides a detailed personality description that can be a valuable resource for a variety of professionals. The NEO-PI-3 is a concise measure of the five major domains of personality, as well as the six traits or facets that define each domain.


      Test administration + one to one report walk through and points for development feedback - 2 hour session.

    • Life shrinks or expands in proportion to one’s courage.” (Anais Nin)

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      Work with me

      My coaching programmes are for individuals and organisations.

      • Established Leaders who wants to see themselves more clearly, identify blind spots and learn new ways to respond

      • Aspiring Leaders who want to explore who they are as a Leader and master Executive Presence to progress in their career

      • People who want to move from chaos to clarity and purpose in their career

      • Ambitious Professionals who want to raise their visibility and profile

      • People in Career Transition who want to explore their options

      • Early Careers


      Coaching is a real investment in yourself and your future and you should take time deciding on how it can help you.

      Great Coaching also requires a willingness on your part and good chemistry with your coach.

      • A free initial 15 minute clarity call ; a discovery consultation session by phone  to see how we might work together, to discuss your goals and see how we can work towards achieving those.

      • I can offer a range of bespoke Programmes or ad hoc sessions tailored to your unique needs.

      • Based in the UK, I work with clients internationally.


    • Who I have worked with

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      Department for Business, Energy & Industrial Strategy:

      Early Talent Programme

      Impact Programme


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      Birkbeck College, University of London's

      Career Coaching Programme

      Graduate Summer Programme

      Summer Bootcamp

      Mentoring Pathways Programme

      School of Arts Programme

      Ability Programme

      Upskill Programme



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      UAL Central St Martins MBA Programme with Birkbeck

      MBA Coaching


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      UCL Astrea Women's Network


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      Head of Community- The Coaching Pod


    • Testimonials


      "When it comes to supporting, guiding, encouraging and enabling people Anna is a real natural. Anna has first class people skills and has a warmth and effortless way of connecting with people that's both natural and honed by years of experience. She is personable, professional, proactive, insightful, thoughtful."

      Rasheed Ogunlaru



      "I highly recommend Anna for career development and coaching expertise. I first worked with Anna as the Career Coach during my MBA and my experience was so good that I returned to work with Anna as a private client when I hit some personal development barriers. Anna's calmness, patience, and insightful nature combine to bring out the best in you in a safe space. With Anna, you get the opportunity to explore your challenges and it's down to you to put in the work to develop. Anna's methods are creative and empowering as you are placed in the driving seat of your growth. Anna provides practical advice and the tasks she sets for you are very rewarding, especially when revisited in different scenarios. If you seek growth and development as a leader, work with Anna." Charles-Augustus Nas-Omogiafo, FRSA, MBA




      "I have really enjoyed working with Anna during our coaching sessions. I received some amazing insights that have literally changed my life. I am now studying a course I love and I know that career wise I am now on the right path for me. Thank you Anna." - T.T




      "I have had a very productive day acting on decisions,so I feel a real sense of achievement. Thank you for helping me work towards making this something I can do!" - A.M




      "Thanks Anna, I arrived fresh from a very unproductive day, which left me feeling deflated with low self-esteem. Your session made me laugh, engaged my brain in new ways of thinking about the day's predicaments, and even encouraged me to start writing again." -





      "You helped me adjust my mindset and reframe my answers - and made me think about myself in a way no-one ever has!"- S.E





      "Anna's interactive presentation was very informative and interesting. She threw up lots of ideas and made the participants think." -




      "Thanks so much again for a really interesting session this afternoon. You’ve reminded me what it was I used to love about running workshops! That ability to inspire people to think about the shape of their own future, and tell their own story." -




      " I would like to thank you for your helpful advice going into the interview. I was prepared, relaxed and able to answer all the questions with ease following our discussion." - A.S




      "Many thanks for your detailed feedback. My mock interview with you earlier and then your detailed feedback really helped me during my telephonic interview with ..... and to secure a face to face interview today. Many thanks for all your time and support. Much appreciated!" - S.K




      "Anna was excellent at turning my CV from a long, four page monologue (that was turning Recruiters away from me at first sight!) to a snappy two-page winner.

      As a result, I have had multiple offers from a number of jobs and internships. I start my new job next week!

      So, thanks again!" - K.



      "So, thank you once again for helping me to see my skills and abilities as real value which previously I brushed aside as 'just something I can do'." - I.A








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